Award-winning creative leader with 10+ years experience building, evolving, and championing brand voice for world-class brands across digital, social, and experiential channels. Expert at inspiring teams and shaping narrative that connects with audiences, drives engagement, and builds loyalty. Passionate about creative that motivates, unites, and elevates brands at scale.
TBWA\WORLDHEALTH | VP, Associate Creative Director, Copy | May 2022-Present
Oversee creative direction across 6 major pieces of business translating data into relatable and tangible results to help doctors ensure patients have healthier lives and results they need from a neurology product, oncology vaccine product, diabetes device, rare disease products, to the #1 prescribed heart failure medication
Concepting and participation in new business pitches with a mix of audience for both HCPs and consumers
Work across tactics from traditional print to digital including UI for interactive visual aids, websites, email, social posts, omnichannel marketing, banners, video, and conferences
Led the blinded launch of new data for a major heart failure treatment that led to the company reaching its benchmark of at least $1 billion in sales, and expanded indication for a neurology product from conception of campaign and strategy of launch materials with market research testing to white paper development and creative expansion through a mix of digital and print campaign pieces over a 1 month period that resulted in the brand surpassing business benchmarks and goals
Co-developed strategy and CX maps with the client brand team that are now the standard and model for use at Novartis Pharmaceuticals
Copy lead on all brand voice, narrative, vision, tone, campaign concept development and refreshes, messaging explorations, tactical, and brand planning
Manage and mentor internal creative team and establish collaboration with cross-agency partners to ensure cohesive brand story, voice, and pushing creative across brands and platforms
Biolumina | Group Copy Supervisor | April-February 2022
Won agency’s best campaign of the year award for the “See Breast. Think Brain” DSE campaign for an oncology product
Lead and executed a high-science DSE campaign that garnered numerous accolades from key customers and stakeholders, with a variety of digital and print tactics including a microsite, brochure, journal ads, banner ads, emails, and speaker program
Created a speaker deck that was regarded by many KOLs as the “most robust and best speaker deck they had seen on the subject”
Lead the metastatic breast cancer indication tactics including key CVA updates, CVA discussion guide, journal ads, and campaign visual and headline evolution and exploration
Provide creative direction to art team and clients for effective brand storytelling for a variety of oncology audiences from peer-to-peer tactics to promotional and unbranded tactics
Collaborate and provide creative direction to external agency partners on images, animations, SEO/SEM, metadata, and UI and UX
Heartbeat | Copy Supervisor | August 2020-April 2021
Lead and execute a variety of HCP and consumer print and digital tactics for both US and Ex-US neurology SaMD app product launch from manuscript through print or digital production including developing brand voice, story, messaging and claims matrix, tactical planning, UI writing, website development, promotional video, training and promotional decks, call center guides, and HCP and consumer flashcards and leave behinds
Collaborate in agile workshopping sessions with US and Global Genentech-Roche clients
Harrison and Star | Copy Supervisor | January 2020-August 2020
Lead and execute a variety of HCP print and digital tactics for HIV PrEP product from manuscript through print or digital production including quarterly website updates, emails, headline and insight messaging for market research, resource training guides, conference booth development, leave behinds, flashcards, and COVID-19 communications
Lead and executed all tactics for both sample program and new packaging launch
Reference and annotate copy in preparation for medical/legal review in an extremely tight deadline-focused environment
Build strong relationships with client, account, art, editorial, UX, and dev teams
Present concepts, strategy, and tactics to clients as well as collaborate with PRC team during review sessions to develop immediate solutions to content challenges
Manage, onboard, train, and mentor associate copywriters developing their ability to produce quality work
WildType | Managing Editor | May 2019-January 2020
Manage editorial department including hiring, training, and overseeing the work of all staff to ensure quality, accuracy, and compliance for a blockbuster oncology brand including PRT and OPAR binder submissions
Develop, maintain, and lead editorial and copywriting trainings including medical, content, annotation, and style trainings
Collaborate with senior management across departments to ensure successful workflow, resource management, quality control, and launch strategy and planning
Represent editorial department in client-facing meetings and calls
Supervise editorial calendar and staffing to ensure coverage when needed, including nights, overnights, and weekends
Manage editorial department’s staff and ensure they adhere to forecasting budgets
Neon | Senior Medical Editor | November 2016-May 2019
Neon Value Winner: Vibrant Award, nominated by peers and upper management for embodying agency core values
Lead editor for 3 major pharmaceutical brands including an oncology product, neurology product, and cystic fibrosis product, and led 2 simultaneous launches while providing support for other agency brands
Copyedit, proofread, and fact-check a variety of HCP and consumer promotional materials from manuscript through print or digital production while ensuring the highest quality of print and digital materials
FindMyPast | In-house Content Writer and Partnership Manager | August 2016-November 2016
Strategize, plan, and write all website and promotional content for audience of over 500,000 readers
Implement and write all onboarding emails for new customers including an email sequence to increase sales
Provide content and copy for weekly newsletter with over 100,000 subscribers
Strategize and develop UI copy for new app development using analytics and market research to maximize UX
Manage all US social media channels with large followings, eg, Facebook page with >300k likes, >28.9k Twitter followers
Developed new social media strategy resulting in a 400% engagement increase over a 2-month period
Create and managed content calendar for North American campaigns and promotions
Provide event assistance and develop and maintain relationships with influencers and establish new partnerships
Profil Institute for Clinical Research | Writer and Business Communications Trainer | July 2015-June 2016
Provide support and assistance to the CEO and Executive team with writing, reviewing, proofreading, and editing study specific protocols and contracts, and clinical trial results with pharmaceutical sponsors
Work 1:1 with staff across departments in-person to improve internal and external communications with pharmaceutical clients for better efficiency throughout the company, and provide individualized feedback on writing and presentations Recipient of Above and Beyond Award to recognize achievements for intranet development
Develop curriculum, trainings and workshops, and build systems for effective communication from establishing writing to public speaking and presentation standards, for more effective internal and external communication overall
Agency Rx | Associate Editor | February 2015-June 2015
Copyedit, proofread, and fact-check promotional materials for HCP and consumer brands
Affiliation & Education
NY Festivals Lady Liberty Creative
Lady Liberty 2025 NYF Awards Shortlist Juror
George Mason University: Graduate Coursework MFA
Fully funded, award-winning, graduate teaching assistant, taught multiple sections of Introduction to Composition
Colorado State University: Bachelor of Arts: Creative Writing & Biological Anthropology