As a creative lead, Alex bridges science and strategy, translating complex clinical data into powerful brand stories that resonate with HCPs and patients alike.
Wildtype Health (Formerly: TBWA\WORLDHEALTH) | VP, Associate Creative Director, Copy | May 2022-Present
Oversee creative copy direction for multiple major accounts across the full product lifecycle from prelaunch strategy, concept creation, message testing, brand narrative work, through brands in end stage LOE lifecycle
Creative copy lead across multiple therapeutic areas across blockbuster products spanning oncology (including CAR-T therapy, co-promotions, and pre-launch products), diabetes, neurology, cardiovascular disease, rare disease, and healthcare technology
Participate in competitive new business pitch teams, creating strategic concepts and creative work for HCP and DTC with work featured in winning presentations securing new major pharmaceutical accounts
Develop creative across the full marketing ecosystem, from strategy, brand narrative through full campaign execution including digital (websites, email, social, banners, UI for interactive visual aids), video, print, omnichannel campaigns, and conference experiences
Led blinded launch of new data for a major heart failure treatment that led to the company reaching its benchmark of at least $1 billion in sales
Led new indication and new campaign launch for a neurology product from strategy to conception with market research testing, messaging, brand identity, and brand story development through a mix of digital and print pieces that resulted in the brand surpassing business goals
Hand-selected as an inaugural member of Omnicom’s AI Specialist Pilot Group, tasked with designing and implementing enterprise-wide AI strategies to transform workflows and drive innovation across all agencies worldwide
Co-developed strategy and CX maps with the client brand team that are now the standard and model for use at Novartis Pharmaceuticals
Copy lead on all brand voice, narrative, vision, tone, campaign concept development and refreshes, messaging explorations, brand planning on all assigned brands
Manage creative team and collaborate with cross-agency partners to ensure cohesive brand story, voice, across brands and platforms
Biolumina | Group Copy Supervisor | April-February 2022
Earned PM360 Gold and Agency Campaign of the Year honors for "See Breast. Think Brain," a disease state education (DSE) campaign for an oncology brand
Lead and executed a high-science DSE campaign that garnered numerous accolades from key customers and stakeholders, with a variety of digital and print tactics including a microsite, brochure, journal ads, banner ads, emails, and speaker program
Developed KOL speaker deck that was regarded as the “most robust and best speaker deck they had seen on the subject” of brain metastases related to breast cancer
Lead and executed all tactics within the breast cancer indication including key CVA updates, discussion guides, journal ads, and campaign visual and headline evolution
Provide creative direction to team and clients for effective storytelling for a variety of oncology audiences from peer-to-peer tactics to promotional and unbranded tactics
Collaborate and provide creative direction to external agency partners on images, animations, SEO/SEM, metadata, and UX
Heartbeat | Copy Supervisor | August 2020-April 2021
Lead and executed a variety of HCP and consumer print and digital tactics for both US and Ex-US neurology SaMD app product launch from manuscript through print/digital production including developing brand voice, story, messaging and claims matrix, tactical planning, UI writing, website development, promotional video, training and promotional decks, call center guides, and leave behinds
Collaborate in agile workshopping sessions with US and Global Genentech-Roche clients
Harrison and Star | Copy Supervisor | January 2020-August 2020
Lead and executed a variety of HCP print and digital tactics for HIV PrEP product from manuscript through print/digital production including quarterly website updates, emails, headline, and insight messaging for market research, resource training guides, conference booth development, leave behinds, and COVID-19 communications across Gilead
Lead and executed all tactics for new sample program and new packaging launch
Reference and annotate copy in preparation for medical/legal review in an extremely tight deadline-focused environment
Build strong relationships with client, account, art, editorial, UX, and dev teams
Present concepts, strategy, and tactics to clients as well as collaborate with PRC team during review sessions to develop immediate solutions to content challenges
Manage, onboard, train, and mentor associate copywriters developing their ability to produce quality work
WildType Health | Managing Editor | May 2019-January 2020
Manage editorial department including hiring, training, staffing, and overseeing the work of all staff and freelance to ensure quality, accuracy, and compliance for a blockbuster oncology brand including PRT and OPAR binder submissions
Develop, maintain, and lead editorial and copywriting trainings including medical, content, annotation, and style trainings
Meet frequently with senior leadership across departments to ensure successful workflow, resource management, quality control, and launch strategy and planning
Neon | Senior Medical Editor | November 2016-May 2019
Neon Value Winner: Vibrant Award, nominated by peers and upper management for embodying agency core values
Lead editor for 3 major pharmaceutical brands including an oncology product, neurology product, and cystic fibrosis product, and led 2 simultaneous launches while providing support for other agency brands
FindMyPast | In-house Content Writer and Partnership Manager | August 2016-November 2016
Strategize, plan, and write all website and promotional content for audience of over 500,000 readers
Implement and write all onboarding emails for new customers including an email sequence to increase sales
Provide content and copy for weekly newsletter with over 100,000 subscribers
Strategize and develop copy for new app development using analytics and market research to maximize UX
Manage all US social media (Facebook page with over 300k likes over 28.9k Twitter followers)
Developed new social media strategy resulting in a 400% engagement increase over a 2-month period
Created and managed monthly content calendar for North American campaigns and promotions
Provide event assistance and develop and maintain relationships with influencers and strategize partnerships
Profil Institute for Clinical Research | Writer and Business Communications Trainer | July 2015-June 2016
Assist the CEO and Executive team with writing, reviewing, proofreading, and editing study specific protocols and contracts, and communicating clinical trial results with pharmaceutical sponsors
Work 1:1 with staff across departments to improve internal and external communications with pharmaceutical clients for better efficiency throughout the company, and provide individualized feedback on writing and presentations
Recipient of Above and Beyond Award to recognize achievements for intranet development
Develop curriculum, trainings, workshops, and build systems for effective communication from establishing writing to public speaking and presentation standards, for more effective internal and external communication
Agency Rx | Associate Editor | February 2015-June 2015
Copyedit, proofread, and fact-check promotional materials for HCP and consumer brands
Affiliation & Education
NY Festivals Lady Liberty Creative
Lady Liberty 2025 NYF Awards Shortlist Juror
George Mason University: Graduate Coursework MFA
Fully funded, award-winning, graduate teaching assistant, taught multiple sections of Introduction to Composition
Colorado State University: Bachelor of Arts: Creative Writing & Biological Anthropology